Search Engine Optimization
Search Engine Optimization is the process of choosing the most appropriate targeted keyword phrases, related to your site and industry, in order to insure that your site ranks high in search engines. When keywords are implemented into content, when someone searches for specific phrases, it returns your site on top of the listings.
SEO involves fine tuning the content of your site along with the HTML and Meta tags. It also involves appropriate link building processes. The most popular search engines are Google, Yahoo, and Bing, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging results.
A search engine may use hundreds of factors while ranking listings. Factors themselves, and the weight each carries, may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site, will get the search engines to visit the new site, and begin to spider its contents. It can take a few days to even weeks from the referring of a link, from such an established site, for all the main search engine spiders to commence visiting and index the new site.
ProWebNow understands the research involved and can help you choose keywords. We work with you on your search engine ranking. We have the experience and knowledge to SEO your Company’s online presence.